Our Country's Coffee Concentrations
When you think of a coffee chain, the first brand that comes to mind is Starbucks. Well, maybe that's true, depending on where you live.
A map of America shows a nation divided - on coffee chains.
Looking at the map, it is easy to tell that Starbucks has control over a larger territory than all of the other chains combined, but there are areas that remain a home for smaller chains.
But this still poses a few questions such as: "What is America's favorite coffee chain?" and "Does presence equal preference?".
As we can see from the figure above, provided by Perfect Brew, presence does not always mean preference. The Dunkin Donuts-saturated East Coast appears to prefer Starbucks, with exception of 6 states.
Here at KBA Coffee, we have to agree that Starbucks would rightfully be the more preferable coffee chain if we had to choose. The three of us have had more experience with Starbucks, and prefer their coffee over other large chains, and it appears the majority of America would agree.
Hello,
ReplyDeleteI hope all is well. Thank you for the insightful article on coffee chains in the U.S. Where you mention "Maptitude ," would you mind adding a hyperlink to https://www.caliper.com/maptovu.htm?
A link allows readers to scan the article and glean relevant information for the item mentioned.
Thanks,
Laura Slavin